定量營銷與經(jīng)濟(jì)學(xué)（QME）出版了營銷、經(jīng)濟(jì)學(xué)和統(tǒng)計(jì)學(xué)的交叉研究。我們的重點(diǎn)是使用定量方法解決與市場營銷相關(guān)的重要應(yīng)用問題。我們將營銷廣義地定義為研究企業(yè)、競爭對手和消費(fèi)者之間的界面。這包括但不限于消費(fèi)者偏好、消費(fèi)者需求和決策、企業(yè)的戰(zhàn)略互動(dòng)、定價(jià)、促銷、目標(biāo)定位、產(chǎn)品設(shè)計(jì)/定位和渠道問題。我們采用各種各樣的研究方法，包括應(yīng)用經(jīng)濟(jì)學(xué)理論、計(jì)量經(jīng)濟(jì)學(xué)和統(tǒng)計(jì)方法。也鼓勵(lì)使用一級、二級或?qū)嶒?yàn)數(shù)據(jù)進(jìn)行實(shí)證研究。

Quantitative Marketing and Economics (QME) publishes research in the intersection of Marketing, Economics and Statistics. Our focus is on important applied problems of relevance to marketing using a quantitative approach. We define marketing broadly as the study of the interface between firms, competitors and consumers. This includes but is not limited to consumer preferences, consumer demand and decision-making, strategic interaction of firms, pricing, promotion, targeting, product design/positioning, and channel issues. We embrace a wide variety of research methods including applied economic theory, econometrics and statistical methods. Empirical research using primary, secondary or experimental data is also encouraged.