從行業(yè)和學(xué)術(shù)的角度來看，金融服務(wù)業(yè)是營(yíng)銷人員非常活躍的領(lǐng)域。《國(guó)際銀行營(yíng)銷雜志》（ijbm）提供了傳播與一系列金融服務(wù)提供商（從銀行和保險(xiǎn)公司到金融顧問和信貸提供商）有關(guān)的營(yíng)銷問題的最新研究的場(chǎng)所。該雜志主要關(guān)注基于經(jīng)驗(yàn)的研究、思想片段和評(píng)論文章。由于其國(guó)際性，ijbm中的文章從全球各個(gè)角落探討金融服務(wù)營(yíng)銷問題。

The financial services sector is a highly active area for marketers, both from an industry perspective and an academic perspective. The International Journal of Bank Marketing (IJBM) provides the venue for the dissemination of state-of-the-art research on marketing issues related to a range of financial services providers, from banks and insurers to financial advisors and credit providers. The journal primarily focuses on empirically-based studies, thought pieces and review articles. Due to its international nature, articles featured in IJBM explore financial services marketing issues from every corner around the globe.