《市場(chǎng)營(yíng)銷研究雜志》發(fā)表了關(guān)于市場(chǎng)營(yíng)銷的高質(zhì)量、短論文（5000字以下，相當(dāng)于20頁，雙倍行距，12點(diǎn)新羅馬字體），強(qiáng)調(diào)即時(shí)性和當(dāng)前興趣。該雜志提供了一個(gè)真正快速發(fā)表研究成果的媒介。營(yíng)銷信函的重點(diǎn)是實(shí)證研究結(jié)果、方法論論文以及營(yíng)銷研究領(lǐng)域的理論和概念見解。任何從事營(yíng)銷科學(xué)、消費(fèi)者研究、方法論、營(yíng)銷策略和管理工作的人都需要閱讀營(yíng)銷信函。營(yíng)銷信函中涉及的關(guān)鍵主題領(lǐng)域和主題包括：選擇模型、消費(fèi)者行為、消費(fèi)者研究、管理科學(xué)、市場(chǎng)研究、銷售和廣告，

A Journal of Research in Marketing publishes high-quality, shorter papers (under 5,000 words, which is equivalent to 20 total pages, double-spaced with 12 point Times New Roman font) on marketing, the emphasis being on immediacy and current interest. The journal offers a medium for the truly rapid publication of research results.The focus of Marketing Letters is on empirical findings, methodological papers, and theoretical and conceptual insights across areas of research in marketing.Marketing Letters is required reading for anyone working in marketing science, consumer research, methodology, and marketing strategy and management.The key subject areas and topics covered in Marketing Letters are: choice models, consumer behavior, consumer research, management science, market research, sales and advertising,